Free resources for business owners
Practical tools from the Lean Growth System. Download them, fill them in and use them in your business.
Available now
Competitor Analysis Table
A side by side look at you and your three closest competitors, on the things customers actually compare before they buy.
2-page PDF
Customer Avatar Worksheet
Get clear on who your best customer is, so your marketing speaks to them.
7-page PDF
Compelling Offer Worksheet
Build an offer your customers cannot ignore or compare, so price stops being the only thing they look at.
6-page PDF
Coming soon
New resources are being added all the time. Here is what is on the way.
Know your market
Building Your Dream List
List the customers you would most like to win, and plan how to reach them.
Marketing Pillars
The core building blocks your marketing should stand on.
Marketing foundations
Marketing Foundations Checklist
Ten quick checks to see if your marketing basics are in place.
Marketing Quality Test
Find out if your marketing is good enough to bring in the work.
Google Business Profile
Make the most of your free Google listing.
Follow-up Process
Stop leads going cold with a simple follow-up routine.
Price Review
Check whether your prices are where they should be.
Review Collection
A simple way to ask for and collect more reviews.
Marketing Calendar
Plan your marketing for the year in one place.
Knowledge Centre
Answer your customers' questions before they ask.
Neighbourhood Cards
Turn every job into new local enquiries.
LinkedIn Profile
Get your LinkedIn profile working for you.
Answer Your Phone
Stop missed calls costing you work.
Win more customers
Emails That Sell
Write emails people read and act on.
The 3 Line Email
A short, simple email that gets replies.
Competitions That Win Customers
Run a competition that brings in new customers.
How to Ask for Referrals
Ask for referrals without it feeling awkward.
How to Get More Reviews
Get more five star reviews, more often.
How to Distribute Neighbour Cards
Get your cards through the right doors after every job.
Plan your time
90 Day Plan
Plan your next 90 days on one page.
Weekly Desk Planner
Plan your week at a glance.
Weekly Planner
Block out your week so the important things get done.
Things to Do in Your 90 Minutes
The best ways to use your 90 minutes.
Your team
Recruitment the EC Way
A step by step way to find and hire the right people.
Ready to Build a Business That Works, Not One That Works You?
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