Free download · Know your market
Competitor Analysis Table
Find out why customers pick your competitors over you, and what to do about it.
Most owners think they know their competition
Ask most business owners who their competitors are and they will reel off a few names.
Ask them why a customer would pick one of those over them, and it usually goes quiet.
Your customers are comparing you side by side before they ever pick up the phone. Reviews, what you promise, how long you have been going, how quickly you can start. If you have never done that same comparison yourself, you are guessing.
This table takes the guessing out of it.
What you will get out of it
- An honest view of where you win and where you do not
- The things your competitors shout about that you keep quiet
- A positioning statement you can use on your website and in sales conversations
- A short to do list, split into Do now and Do next
Why it is a no brainer
It is free
No catch. Just pop your details in and it is in your inbox.
Two pages, not an ebook
No 40-page guide to wade through. Just the bits that matter.
Done over a coffee
Print it out, grab a coffee and give it 20 minutes.
You finish with actions
Not just a filled-in form. You come away knowing what to fix first.
How to use it
Page 1: fill in your own column first, honestly. Then check each competitor's Google profile, website and reviews, and circle where you win.
Page 2: write your positioning statement, then turn the gaps into a to do list. Quick or cheap fixes go in Do now. Anything that needs more time or money goes in Do next.
What you compare
- •Star rating
- •Niche
- •Years of experience
- •Skill or product
- •Turnaround
- •Promise or guarantee
- •Location
- •Awards and accreditations
- •Testimonials
- •Number of customers
- •Satisfaction rate
- •Space to add your own
Get your free copy
Straight to your inbox. Free.
Questions
Know where you stand in 20 minutes
Free, two pages and straight to your inbox.