FREE DOWNLOAD
Your £1m Customer Avatar
Stop Trying to Sell to "Everyone."
That’s probably why your marketing feels harder than it should.
If you can’t clearly describe your best customer, you’ll always attract the wrong ones.
If you are a service-based business owner, you know that "everyone" is not a target market. Yet, so many businesses struggle to articulate exactly who they serve.
When you don’t have a clear picture of your ideal customer, your marketing becomes generic noise. You waste budget on leads that don't convert, you spend hours pitching to people who can't afford you, and your scalability stalls.
To build a robust, thriving business, you need to get inside your prospect's head. You need to understand not just their job title, but what keeps them awake at night and exactly what they would happily pay to resolve.
The Customer Avatar Worksheet is a strategic framework designed to help you build a crystal-clear profile of your perfect client.
By completing this worksheet, you will move away from guesswork and start making data-backed decisions that drive scalability.
Here is what clarity will do for your business:
Pinpoint the Decision Makers: Stop wasting time on gatekeepers. Define the specific B2B details, from sector and turnover to the exact role in decision-making so you only target businesses ready to buy.
Trigger an Emotional Response: Move beyond features. Uncover your client's personal, business, and lifestyle goals to write copy that resonates on a human level.
Diagnose the Real Pain: Identify the financial and professional stakes your clients face if they don't solve their problems. When you articulate their pain better than they can, they will trust you with the solution.
Understand Buying Behaviour: Discover exactly where your ideal clients consume industry news and which brands influence their decisions, allowing you to be in the right place at the right time.
EXCLUSIVE BONUS: The Pyramid Framework
Included inside this download is The Pyramid Framework - a powerful tool for categorising your market based on their current business health.
Most businesses are targeting the "Middle 60%" who are just getting by, while ignoring the massive opportunities elsewhere.
This framework will help you:
Understand where your ideal customer sits on the success ladder - from "Struggling" to the "Top 1%".
Match your high-ticket offers to the clients who have the resources to pay for them.
Visualise how your service can move a client up the pyramid.
Your Avatar’s Story Starts Here
You are not targeting the masses. You are targeting the people you can truly help. A strong avatar helps you craft stronger offers and connect more deeply.
Stop shouting into the void. Download the worksheet, name your avatar, and make your marketing real.
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