Free download · Win more customers
Compelling Offer Worksheet
Build an offer your customers cannot ignore or compare.
Stop being compared on price
If customers keep comparing you on price, it is usually not your price that is the problem.
It is that your offer looks the same as everyone else's, so price is the only thing left to compare.
Your offer is more than your price. It is the whole package: the result you promise, how you deliver it, the extras, and what it costs. A compelling offer is one your ideal customer cannot easily compare with anyone else's.
What you will get out of it
- Customers stop comparing you on price alone
- Easier sales conversations, because the answers to their worries are built in
- Room to charge what you are worth
- Less work to deliver, by cutting what customers do not value
- One clear sentence that says what you sell
Why it is a no brainer
It is free
No catch. Just pop your details in and it is in your inbox.
A worked example on every page
A local accountancy firm builds an offer for Ben, a builder, so you can see what good answers look like.
Works with your avatar
Done the Customer Avatar Worksheet? Copy your answers across and you are halfway there.
It ends with your offer on a page
Plain English, ready for your website, sales calls and your team.
What is inside
- What stops them buying List every worry, then flip each one into a reason to say yes.
- Deliver it smartly Keep what is high value to them and low cost to you. Rethink, bonus or drop the rest.
- Build your offer The result they are buying, your promise, your extras and why it cannot be compared.
- Why should they choose you? Your answer when a customer asks why you, instead of anyone else.
- Price and message Make the value feel several times the price, then say it in one sentence.
- Your offer on a page Sum it all up, then test it on real customers before you launch it.
How to use it
Have your Customer Avatar Worksheet next to you. Work through the 8 steps in order, as each one builds on the last.
Be specific. “Your figures by the 10th of every month” beats “great service”.
Finish with your offer on one page, then read it to three ideal customers. Their reaction tells you if it works.
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Questions
Stop competing on price
Free, six pages and straight to your inbox.