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    Updated 25 October 2026Planning

    Signature Coaching or the 90-Day Plan: which should you choose?

    Written by Dan Sagar

    Choose the 90-Day Plan if you want a clear plan and a kick-start, and you're happy to carry it out yourself. It's a one-off £750 inc VAT. Choose Signature Coaching if you want ongoing one-to-one support to put the full Lean Growth System in place and be held to it. It's £2,900 inc VAT per 90-day block. If you're not sure, start with the 90-Day Plan. Plenty of people do, then carry on into Signature Coaching.

    The two side by side

    The 90-Day Plan Signature Coaching
    Price £750 inc VAT, one-off £2,900 inc VAT per 90-day block
    What happens A 4-hour strategic audit, a week-by-week plan for the next 90 days, and check-in calls at days 30, 60 and 90 Fortnightly one-to-one strategy sessions, a live scorecard tracking your 90-day goals, and message access between sessions
    Best for Owners turning over up to £500k who want a clear plan Owner-led service businesses turning over £250k to £3m
    Commitment One-off, no ongoing tie-in 90-day blocks, no 12-month contract, cancel with 30 days' notice

    Choose the 90-Day Plan if...

    • You feel stuck or stretched and need someone to help you see the wood for the trees.
    • You've got plenty of ideas but no clear plan for what to do first.
    • You're happy to crack on with the plan yourself once it's written.
    • You want to try working with me before committing to anything longer.

    You leave the audit with your 3 critical goals, a week-by-week action plan and a simple scorecard of the numbers that matter. The check-in calls are there to keep you on track. See the 90-Day Plan.

    Choose Signature Coaching if...

    • You know the business could do more, but growth has stalled.
    • Too much still depends on you.
    • You've had plans before and they didn't stick, so you want someone to hold you to it.
    • You want to work through all three phases of the Lean Growth System: Stabilise, Accelerate and Multiply.

    We meet every two weeks, track your goals on a live scorecard, and you can message me between sessions for quick decisions. Every 90 days we review the results and set the next goals. I only work with 7 Signature clients at a time. See Signature Coaching.

    Can I start with one and move to the other?

    Yes, and many do. The 90-Day Plan is a good way to get clarity and a few quick wins. If it's working and we're a good fit, you can carry on into Signature Coaching. If not, you keep the plan and the tools.

    Still not sure?

    That's what the free strategy call is for. It's 45 minutes. We find the one biggest thing holding your business back, and by the end it's usually clear which option fits, or whether you need either. There's no obligation.

    For how these prices compare with other coaches, see how much a business coach costs in the UK. And for an honest look at when coaching isn't worth it, see is business coaching worth it?

    Frequently asked questions

    Do you work in person or on Zoom? I'm based in Lymington in the New Forest. I meet clients in person across the New Forest, Southampton, Bournemouth and Portsmouth, and work on Zoom with businesses anywhere in the UK.

    Do you offer a guarantee? No. I don't offer a money-back guarantee. The free strategy call and the shorter 90-Day Plan are there so you can try working with me first.

    What happens after the 90-Day Plan? Nothing, unless you want it to. It's a one-off. If you'd like ongoing support, you can move into Signature Coaching.

    Want help choosing?

    Book a free strategy call and we'll work out which one fits your business.

    Want help applying this to your business?

    Book a free strategy call with Dan Sagar and we'll work out your next step together.

    Book a free strategy call