From Founder-Reliant to a Scalable Operation
The Solution: Through Signature Coaching, we clarified the pricing model and built a predictable way of winning new work, so growth no longer depended on referrals alone.
Before
- Reliant entirely on word-of-mouth and referrals for new business.
- Unpredictable cash flow causing monthly stress.
- The founder was wearing all the hats: sales, operations, and account management.
- Growth had stalled at the same revenue level for 3 consecutive years.
After
- Built a predictable, systemised marketing engine generating consistent leads.
- Increased prices by 20% without losing clients due to better value positioning.
Where they started
Darren ran the business part-time, alongside a full-time job in the fire service. Customer records were on paper, there was no price list, and almost all new work came by word of mouth. Revenue had been flat for three years.
What we did
- We started Signature Coaching in September 2024.
- Built a price grid for servicing, PAT testing, alarms and risk assessments, and raised prices by 20% without losing clients.
- Aimed for bigger invoices, and offered more services to smaller customers.
- Set up a weekly scorecard and a monthly review of the profit and loss.
- Moved customer records off paper into a CRM, and started regular email campaigns to existing customers.
What changed
Comparing March to August 2026 with the same months of 2024, revenue is up 40%, servicing income has more than doubled, and about a third more jobs are invoiced each month.
"Dan is helping me with my business and I forget to say how good he is to me. I guess when we are so busy wrapped up in our own business, we often forget those that are giving you the very best advice. Dan is what you need in a business, he is passionate, highly motivated and completely versed in building your business."
Darren - Fire Safety
Key Results
+40%
Revenue (same six months, 2 years on)
2x
Servicing income
+33%
Jobs invoiced a month
Want to write your own success story?
Let's have a chat. We'll talk through where your business is at, what's holding you back, and how The Lean Growth System™ can help you break through.
Book Your Free Strategy Session