From Three Flat Years to Record Months
The Solution: Signature Coaching from June 2025. We launched a new website, set up a fortnightly newsletter, and built automated email follow-up for new planning applications in FoundationsAI.
Before
- Revenue stuck at about £300k a year for three years (2023 to 2025).
- Only three or four months a year over £30k.
After
- £361k revenue in the last 12 months.
- Seven of the first nine months of 2026 over £30k.
Where they started
Revenue had sat at about £300k a year for three years. The owner and his colleague were often working late into the evening, and the main bottleneck was the owner's own time.
What we did
- We started working together in June 2025.
- A new website, a regular newsletter, and automated emails to people with new planning applications, which took them from about 65 to about 300 contacts a week.
- A monthly review of the profit and loss.
- A review of prices, which hadn't been looked at in over two years.
- New payment terms: a deposit up front, and reports not lodged until paid.
- Testing how the business runs without the owner, so it relies less on him.
What changed
The big gains came in the second year. April 2026 was a record month at £40k, beating the previous best of £38k, and the last 12 months came to £361k.
Key Results
+17%
Revenue vs average year before
£60k
More revenue in 9 months
£40k
Record month
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